{"id":13806,"date":"2026-03-13T13:29:37","date_gmt":"2026-03-13T13:29:37","guid":{"rendered":"https:\/\/www.clarity.cx\/blog\/votre-brim-est-il-un-accelerateur-de-revenus-ou-un-frein-aux-revenus\/"},"modified":"2026-03-20T19:58:39","modified_gmt":"2026-03-20T19:58:39","slug":"votre-brim-est-il-un-accelerateur-de-revenus-ou-un-frein-aux-revenus","status":"publish","type":"post","link":"https:\/\/www.clarity.cx\/fr\/blog\/votre-brim-est-il-un-accelerateur-de-revenus-ou-un-frein-aux-revenus\/","title":{"rendered":"Votre BRIM est-il un acc\u00e9l\u00e9rateur de revenus \u2013 ou un frein aux revenus ?"},"content":{"rendered":"\n<p>Dans cet \u00e9pisode, nous sommes rejoints par <strong>Nitish Puttur, expert en transformation de la facturation et des revenus chez CLARITY<\/strong>, pour explorer ce que les entreprises n\u00e9gligent souvent apr\u00e8s la mise en service d\u2019un syst\u00e8me BRIM, et o\u00f9 se situent g\u00e9n\u00e9ralement les risques et opportunit\u00e9s de revenus cach\u00e9s.<\/p>\n\n<p>Nous \u00e9valuons cinq dimensions cl\u00e9s :<\/p>\n\n<p>\u2022 Exposition aux pertes de revenus (les meilleurs de leur cat\u00e9gorie sont inf\u00e9rieurs \u00e0 <strong>0,5%<\/strong>)<br\/>\u2022 Vitesse de facturation et v\u00e9locit\u00e9 des liquidit\u00e9s<br\/>\u2022 Impact de la cl\u00f4ture financi\u00e8re<br\/>\u2022 Conformit\u00e9 IFRS15 \/ ASC606 pour l&#8217;audit<br\/>\u2022 ROI de la plateforme, y compris les capacit\u00e9s natives inutilis\u00e9es<\/p>\n\n<p>Cette conversation ne vise pas \u00e0 r\u00e9parer ce qui est cass\u00e9 \u2013 elle vise \u00e0 d\u00e9couvrir ce qui est <strong>sous-performant<\/strong>.<\/p>\n\n<p>Votre plateforme BRIM est soit un <strong>acc\u00e9l\u00e9rateur de revenus<\/strong>, soit un <strong>ancrage de revenus<\/strong>. La question est : <strong>l&#8217;optimiserez-vous de mani\u00e8re proactive, ou attendrez-vous que la croissance, les auditeurs ou les goulots d&#8217;\u00e9tranglement forcent la situation ?<\/strong> <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Is Your BRIM a Revenue Accelerator \u2013 or a Revenue Anchor? | clarity.cx\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/79d1ThF4ZBs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dans cet \u00e9pisode, nous sommes rejoints par Nitish Puttur, expert en transformation de la facturation et des revenus chez CLARITY, pour explorer ce que les entreprises n\u00e9gligent souvent apr\u00e8s la mise en service d\u2019un syst\u00e8me BRIM, et o\u00f9 se situent g\u00e9n\u00e9ralement les risques et opportunit\u00e9s de revenus cach\u00e9s. Nous \u00e9valuons cinq dimensions cl\u00e9s : \u2022 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":13805,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[],"tags":[146],"class_list":["post-13806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-brim"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.clarity.cx\/fr\/wp-json\/wp\/v2\/posts\/13806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clarity.cx\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clarity.cx\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clarity.cx\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clarity.cx\/fr\/wp-json\/wp\/v2\/comments?post=13806"}],"version-history":[{"count":1,"href":"https:\/\/www.clarity.cx\/fr\/wp-json\/wp\/v2\/posts\/13806\/revisions"}],"predecessor-version":[{"id":13807,"href":"https:\/\/www.clarity.cx\/fr\/wp-json\/wp\/v2\/posts\/13806\/revisions\/13807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clarity.cx\/fr\/wp-json\/wp\/v2\/media\/13805"}],"wp:attachment":[{"href":"https:\/\/www.clarity.cx\/fr\/wp-json\/wp\/v2\/media?parent=13806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clarity.cx\/fr\/wp-json\/wp\/v2\/categories?post=13806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clarity.cx\/fr\/wp-json\/wp\/v2\/tags?post=13806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}