Is CPQ the next BIG thing? And why it is important for your sales?

Companies today can no longer rely solely on reputation. You may have the best product on the market, but unless you provide great experience that your customers expect, you risk alienating them and losing them to a competitor. Companies used to stand out by implementing customer relationship management (CRM) systems and systemizing their outreach processes. But not anymore, because CRM as a solution is commoditized – 91% of companies with more than 11 employees now use it. Today, I want to discuss how you can leverage your CRM investment an