AI is rapidly entering revenue operations, but many companies fail to see real results.
The reason is simple: AI doesn’t fix broken systems.
When CRMs, ERPs, and CPQ platforms are fragmented, AI often turns into “chaos automation” – scaling inefficiencies instead of solving them. Without clean, structured data, even the most advanced AI agents will make poor decisions.
In this interview, we discuss why companies must first fix their RevOps foundations before adding AI.