Integration with CRM and ecommerce portals is a key feature of many CPQ solutions, as it helps to streamline and automate the sales process.

CRM (Customer Relationship Management) integration allows sales teams to access customer information, such as contact details and purchase history, directly from the CPQ software. This can help to ensure that quotes and proposals are tailored to the specific needs of each customer and can help to increase the chances of closing a sale. In addition, it allows for a more personalized customer experience and helps to improve the overall customer relationship.

E-commerce integration allows companies to easily connect their CPQ software with their e-commerce platform. This can enable customers to configure products, obtain quotes and even make purchases directly from the company's website. This can help to improve the customer experience and can lead to more sales and higher revenues.

The integration of CPQ with CRM and ecommerce portals can also help to streamline the sales process by eliminating the need for manual data entry. This can help to reduce errors and inconsistencies and can help to increase the efficiency of the sales process.

In summary, integration with CRM and ecommerce portals is a key feature of many CPQ solutions. It allows sales teams to access customer information directly from the CPQ software and can help to ensure that quotes and proposals are tailored to the specific needs of each customer. It also allows for an easy connection with e-commerce platforms, which can enable customers to configure products, obtain quotes and make purchases directly from the company's website. This can help to improve the customer experience, increase sales, and streamline the sales process by eliminating the need for manual data entry.