One of the key features of CPQ software is the ability to handle complex product configuration. This is particularly useful for companies that sell products or services that have multiple options or variations.
With complex product configuration, sales teams are able to configure products and services to meet the specific needs of their customers. This can include options for customizing products, setting prices, and creating quotes. The CPQ software will ensure that all relevant information is included and that the configuration is accurate and consistent.

The complex product configuration feature in CPQ also allows for rules and constraints to be set, which ensures that the configurations are valid and that products are not over or under configured. This helps to reduce errors and inconsistencies in the sales process, and can help to increase the chances of closing a sale.

For example, in a manufacturing company, if a sales team is selling a machine that has multiple options such as size, speed, and material, the CPQ software will ensure that the sales team is only able to select options that are compatible with each other and within the predefined rules.

In addition, CPQ can also handle the pricing of the complex configurations, this can be done by using pricing matrices, formulas or even integration with external pricing engines, that will automatically calculate the price of the configured products.

In summary, the complex product configuration feature in CPQ is a powerful tool that enables sales teams to configure products and services to meet the specific needs of their customers. It ensures that all relevant information is included, configurations are accurate and consistent, and that pricing is calculated automatically. This can help to reduce errors and inconsistencies in the sales process and increase the chances of closing a sale.