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Is it easy to buy from you?

2 programs (4- and 10-week) to identify where your Lead-to-Order process is losing revenue, margin and capacity, quantify the improvement potential, and prioritize the areas where transformation can create the most value.

Our Revenue Assurance Business Advisory services help companies improve how demand turns into revenue – from the first customer request through configuration, pricing, quoting, approvals and order creation.

We combine business advisory, process redesign, enterprise software expertise and AI to remove friction, improve speed and commercial control, increase scalability and create a more efficient customer journey. Depending on the business need, our services can cover the full Lead-to-Order process or focus on specific areas where the greatest value can be achieved fast.

Challenges we address

MethodologyDefinitions, criteria, rule
ProcessWorkflow & hand-offs
TechnologySystems & integration
DataQuality & visibility
PerformanceSpeed, accuracy, KPIs
Methodology
  • Qualification criteria, SLAs, scoring automation, lead prioritization
Process
  • Routing rules (territory, product, channel)
Technology
  • Leadgen unified channels and customer request inflow automation (email, phone, RFP etc.)
Data
  • Lead quality & scoring
Performance
  • Lead to opportunity conversion blocks
  • Lead or marketing analytics
Technology
  • Manual entry errors influence or systems built for human input
Data
  • Past configurations, aftermarket or stock usage
Performance
  • Response to inquiries standards and industry benchmarks
Methodology
  • Defined sales methodology
  • Entry / exit stages criteria
Process
  • Can we produce this?" check
Process
  • ETO / CTO / MTO / MTS process needs
Technology
  • Services & subscriptions configuration efficiency and speed
Data
  • Catalog, PLM & variant explosion
  • Past configurations reusage
Methodology
  • Guardrails on sales flexibility levels
Process
  • Discount management efficiency
Technology
  • Pricing transparency and accessibility
  • Supported partner / channel pricing
Data
  • Margin or cost transparency levels
  • Pricing data sources quality and trustfulness
Process
  • Approval process efficiency and automation, single-approver bottlenecks
Technology
  • AI-based approvals from history data
Performance
  • Approval SLA or status transparency
Methodology
  • Defined quote types (proposal, budgetary, RFP) rules
Process
  • Non-standard proposal formats processing automation
Technology
  • One quote for hardware, services & subscriptions
Data
  • Customer 360 availability for sales
  • Changes negotiation automation
Performance
  • Copy-paste errors at scale
Methodology
  • Quote / contract sequencing definition (call-off vs one-shot)
Process
  • Automated CLM: approvals, signing, documents
Technology
  • Cross-entity transfers and flexible deal structures
Process
  • Order amendments optimization
Technology
  • Order status transparency for all involved
Data
  • Orders matching to contract items & prices automation
Performance
  • Order processing automation for speed

What we assess and what we quantify

The diagnostic is business-led, technology stack only becomes relevant only when it helps or blocks the target outcome.

Customer Friction

How difficult is it to buy from you?

Speed

Where does time disappear and why the deadlines are missed?

Commercial Control

If the pricing and discounts are correct, then why does the margin leak?

Productivity

Where is expensive human effort used unnecessarily?

Execution Quality

Where does the commitment break downstream?

Scalability

Can volume grow at the same rate without scaling people?

Business outcomes proved by our clients

Quotation & Sales Process Speed
73% Reduction in quote preparation time

with AI document intake and ML pricing.

60% reduction in configuration time per line item

from ~20 seconds to ~8 seconds, for quotes containing 100–300+ lines.

20–40% reduction in sales processing time

after standardizing sales processes.

1,000+ line quotes reduced from a full working day to minutes.
Order Processing & Automation
From ~2,000 POs / 4,500 pages per month processed 100% manually to 60% processed without human touch.

Manual order re-entry into ERP was eliminated alongside a 60% reduction in configuration time.

AI document extraction achieved >95% accuracy at proof of concept before rollout to six countries.

Sales Productivity & Capacity
~200 hours per week recovered for a 10-rep team

by having AI prepare quotes while sales reps review only exceptions.

Automated PO processing scaled across 6 countries at approximately one country per month without additional headcount.

~ 6 hours per sales rep per week recovered

through AI document intake and ML pricing.

Processing large 1,000+ line quotes in minutes instead of a working day created capacity equivalent to ~5 FTE for a 10-rep team.

Revenue Growth
20% turnover growth

following consolidation of three disconnected ERPs into one SAP platform with CPQ and Sales Cloud.

5%+ projected win-rate uplift

representing approximately $6M in additional annual revenue.

Revenue Leakage & Recovery
€10–15M per year in previously unbilled services recovered.

following consolidation of three disconnected ERPs into one SAP platform with CPQ and Sales Cloud.

Revenue leakage reduced to below 0.5%.
99.95% invoice accuracy

achieved alongside recovery of previously unbilled services.

Pricing & Commercial Data Simplification
A product catalogue containing 15M+ variables was unified with governed master data feeding CPQ.
150,000 legacy price points reduced to 1,000, a 99.3% reduction

through harmonization on a single order-to-bill platform.

Our programs

From quote creation to order

4-week program

An AI-ready structured assurance for revenue and operations leaders ready to fix where margin and speed leak through Quote-to-Order, mapped to business software and AI and sequenced into a board-ready roadmap.

Apply for the program
5+2 stages & themesConfigure · Price · Quote · Contract · Order
26 sub-issuesEach scored on 5-level maturity scale
5 value leversRevenue uplift · Margin recovery · Cost savings

Current state
Analyze

Assesses maturity and handoffs across Quote to Order. Locate bottlenecks, manual work and approval delays, then baseline KPIs.

01
Target state
Design

Redesign the future-state process by stage. Set simplification, standardisation and automation priorities, and build the KPI roadmap.

02
Activate
Enable

Define the capabilities and changes needed to reach the target state across process, data, roles and your CRM, CPQ and ERP systems. Show where AI applies and what must be in place first.

03
Sustain
Optimize

Track KPI improvement by stage. Refine workflows and automation thresholds and extend across the broader Lead-to Order landscape.

04

Current-state maturity heatmap across all 26 sub-issues
Quantified value case across the six levers – revenue · margin · cost
Technical target architecture with AI hand-offs
Technical target architecture with AI hand-offs
Phased enablement roadmap with KPIs – quick wins vs. foundations
Download programs

Full process assessment from lead inflow to order creation

10-week program

A ten-week engagement for companies ready to fix where revenue and margin leak through Lead-to-Order.

Apply for the program
10 weeksfrom first workshop to board-ready roadmap
9 stagesthe full Lead-t-Order chain, end to end
62 potential sub-issueseach scored on a 5-level maturity scale
6 value leversRevenue uplift · Margin recovery · Cost savings

Current state
Analyze

Assesses maturity and handoffs across Quote to Order. Locate bottlenecks, manual work and approval delays, then baseline KPIs.

01
Target state
Design

Redesign the future-state process by stage. Set simplification, standardisation and automation priorities, and build the KPI roadmap.

02
Activate
Enable

Define the capabilities and changes needed to reach the target state across process, data, roles and your CRM, CPQ and ERP systems. Show where AI applies and what must be in place first.

03
Sustain
Optimize

Track KPI improvement by stage. Refine workflows and automation thresholds and extend across the broader Lead-to Order landscape.

04

Current-state maturity heatmap
Quantified business case in Low / Mid / High evaluation
Target architecture: capabilities, value streams, information flows
Phased roadmap with KPIs - quick wins vs. foundation investments
Download programs

Revenue Operations Maturity Assessment

Score your organization across 5 dimensions in 8 minutes

Start assessment

Got questions?

Alex Srebny
Contact us

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