Why Does SAP BRIM Seem So Complex?

Sergey Jermakov 29 September, 2025

Sergey Jermakov is a visionary business transformation leader who has dedicated his life to revolutionizing how companies harness technology for exponential growth. With an extraordinary 25-year journey through the world’s leading technology companies, including Microsoft, Oracle, and SAP, he has been at the forefront of corporate automation evolution. His deep expertise in corporate systems and artificial intelligence has positioned him as a trusted advisor to businesses seeking to break through traditional growth barriers. Today, as a co-founder and partner of pioneering companies in corporate automation and AI, Sergey is focused on helping organizations achieve extraordinary results through strategic implementation of artificial intelligence and process optimization. A sought-after speaker and thought leader, Sergey shares his passion for democratizing Business AI and his commitment to empowering the next generation of business leaders, helping organizations worldwide lead the next technological revolution.

When companies consider SAP BRIM, the first reaction is often hesitation: isn’t it too complex?

In this conversation, Max Jegorovcev, CEO at CLARITY, and Nitish Puttur, Billing & Revenue Transformation Expert at CLARITY, take a closer look at where the complexity really comes from.

They explain why the challenge lies less in the software itself and more in the business processes that BRIM brings to light – fragmented pricing rules, legacy Excel-based workarounds, and teams working in silos. BRIM acts as a magnifying glass, exposing these issues so organizations can finally address them.

The discussion also covers:

Why architecture-level alignment is crucial to avoid “patchwork” solutions
The risks of a pure “lift and shift” approach from legacy systems
How to think about MVP deployments

If you’re considering a BRIM implementation or scaling your current setup, this video gives you a candid look at the real sources of complexity and how to approach them strategically.

Watch the full interview via the link on our YouTube channel: