AI in Practice: Hype vs Reality

Max Jegorovcev 10 December, 2025

Max Jegorovcev is Executive Partner and Chief Quote-to-Cash Architect in CLARITY – a leading solution provider that helps companies to create new monetisation opportunities through subscription model implementation. Max spent the majority of his career in the enterprise business software industry with focus on CRM, CPQ, and Billing solutions. As an enterprise architect, he is combining business acumen with technical expertise. Max is recognized for demonstrating a high level of competence and extraordinary commitment to excellence from the start of each engagement through the delivery to production.

In this episode of CLARITY.SHOW, Max Jegorovcev, CEO at CLARITY, shares a real-world perspective on how artificial intelligence is being implemented in business today. From why most GenAI startups fail, to how large platforms absorb startup ideas, to what truly works in automation, this discussion cuts through the hype and focuses on practical value.

The episode also features real business cases in back office automation and a striking example of a failed AI implementation in customer service. A clear reminder that AI only works when it is embedded into well-designed processes.

Watch the full expert video: