Strategic Goal

To optimise operations and boost sales productivity by developing a unified product catalog, simplifying employee onboarding, and standardizing pricing to improve efficiency and integration for employees and customers.


Methodical Approach and Phased Execution: Throughout the implementation, meticulous planning ensured each phase was manageable and aligned with the company’s broader strategic vision. This approach minimized disruption and facilitated a seamless transition for all involved. The implementation unfolded in multiple phases, with some even occurring concurrently. This method allowed for prioritizing business requests while helping teams understand the bigger picture and shape the overall solution.

Collaborative Efforts and Communication: At peak times, up to 40 individuals from each side – CLARITY and the manufacturer – worked collaboratively, addressing technical and business requirements and overseeing development orchestration. Regular daily and weekly meetings ensured ongoing dialogue about current tasks and strategic planning. Governance calls with company leaders, including SAP, guaranteed alignment at all project levels.

Focus on User Adoption: A crucial aspect of the implementation was ensuring user buy-in. The manufacturer prioritized training and development programs, equipping employees not only with a basic understanding of the new tools but also with the skills to leverage them effectively. They understood that employee adoption was critical for the success of the digital transformation initiative.


Unified Product Catalog: The creation of a unified product catalog marked a fundamental change in the sales, production, and delivery chain. This crucial development not only simplified internal workflows but also contributed to revenue growth in manufacturing by offering customers a more coherent and dependable service.

Optimized Sales Processes: By digitizing and optimizing its sales processes, the company drastically cut response times and simplified offer preparation. Moving from non-intuitive systems to a centralized, user-friendly approach has significantly reduced errors throughout the process, enhancing the overall efficiency and reliability of operations.

Seamless System Integration: The integration of cloud-based CRM and CPQ systems with the overarching ERP framework was a critical milestone in the transformation. This integration facilitated seamless information flow across various departments, significantly boosting efficiency and reducing the margin for error. Departments that previously operated in isolation now benefit from a synchronized system, enhancing the company’s ability to respond swiftly and accurately to both internal and external demands.

Enhanced Sales Productivity: The transformation’s most visible outcome was evident within the sales team. The introduction of a more intuitive system significantly facilitated sales productivity improvement. Employees found it easier to navigate, comprehend, and sell products, which translated into a higher adoption rate of the new systems. Consequently, there was a noticeable rise in order placements and opportunity wins. Although specific figures on revenue increases cannot be disclosed, the substantial multi-digit growth coupled with high adoption rates and improved operations, clearly demonstrates the positive impact of the transformation on the company’s performance.