SAP Sales Cloud 2

SAP Sales Cloud is an agentic AI–enhanced customer relationship management (CRM) solution for sales automation, customer acquisition, guided selling, forecasting management, and dynamic analytics.

145%

revenue increase in less than 6 months*

* based on client data

Only 50% of sales organizations believe they are keeping pace with changing demands and expectations of buyers*

* based on client data

Imagine this scenario: potential customers interact with your brand across multiple channels, but your sales team lacks the insights into these interactions. This lack of visibility makes it difficult for salespeople to tailor their approach and influence buying decisions.

SAP Sales Cloud bridges this gap by empowering your business users with a comprehensive suite of features. These features provide the essential sales automation functionalities and embedded intelligence you need to achieve superior business outcomes. React faster, close more deals, and gain a deeper understanding of your customers. Transform valuable insights into actionable strategies and empower your sales team to sell anytime, anywhere with SAP Sales Cloud.

Modern world changes

01

Adapting to Macroeconomic Disruption

The global economy is constantly evolving, and recent events like the pandemic and supply chain challenges have forced organizations to be more agile. Sales teams are often on the front lines of these changes, needing to adapt their strategies and tactics quickly to navigate the "new normal."

02

Business Model Transformation

Even before recent disruptions, many industries were undergoing significant shifts in how they generate revenue. The move from one-time sales to recurring revenue models, such as subscriptions, is a prime example. This trend has major implications for the entire sales process.

03

Generational Transformation

The rise of digital natives – Millennials and Gen Z – is a long-term trend that's fundamentally changing the workforce and customer base. These generations, accustomed to a hyper-connected world, expect a seamless, intuitive, and engaging experience in all aspects of their lives, including sales interactions.

04

Balancing Top-Line and Bottom-Line Growth

Historically, digital commerce focused heavily on driving customer acquisition through strategies that boosted sales figures (top-line growth) but often sacrificed profitability. Examples include lax return policies, free shipping, and rapid delivery – all convenient for customers but potentially detrimental to a company's bottom line. To achieve sustainable growth, commerce businesses need to find strategies that generate both sales and profit.

05

Delivering a Consistent Customer Experience

In the digital age, customer expectations are high. Research shows that only a small percentage of customers feel most brands deliver a truly "good experience" across all touchpoints. As customers interact with businesses through various channels and devices, sales organizations must prioritize a consistent and positive customer journey across the board.

06

Automation Roadmap Development

A strategic plan outlining the scope, timeframe, and milestones for your AI journey, complete with risk assessment and mitigation strategies.

Features

  • Sales AI

    Give every sales representative AI-supported workflows powered by the Joule copilot. SAP Sales Cloud helps teams work faster and smarter with AI-driven insights, automated content generation, and intelligent agents that handle complex or repetitive sales tasks.

  • Intelligent guided selling

    Guided selling leverages live data to suggest next-best actions, surface key insights, and highlight engagement patterns that speed up deal progress. With clear recommendations, account teams can move forward with greater confidence.

  • Pipeline and forecast intelligence

    Gain deeper visibility into pipeline health and forecast accuracy using built-in analytics. SAP Sales Cloud analyzes opportunities in real time to improve quota achievement, reduce slippage, and evaluate scenarios such as target, best case, and expected outcomes.

  • AI-powered mobile selling

    Dedicated mobile apps in SAP Sales Cloud enable sellers to stay productive on the move. An optimized interface, AI-driven assistance, and voice navigation help reps manage opportunities and customer interactions anytime, anywhere.

  • Field sales and dynamic visit planning

    Dynamic visit planning delivers recommendations that help sales reps schedule meetings, optimize travel routes, and increase customer coverage. Field teams work more efficiently through each pipeline stage, improving revenue performance while lowering operational costs.

SALES SOLUTION THAT:

1.
Shapes sales behavior with embedded intelligence that provides contextual insight within the sales journey where sellers need them most

2.
Guides sales actions with connected data that empowers tailored sales interactions to meet the unique needs of each buyer and stakeholder

3.
Connects lead to cash processes at all levels, providing sellers with a seamless, guided selling experience that helps improve outcomes

4.
Helps solve your industry specific challenges with composability and adaptabilityI

Transition from Sales Cloud 1 to SAP Sales Cloud Version 2

High performance and scalability
  • Hosted on a hyperscaler infrastructure, ensuring optimal performance throughout the system's lifecycle.
  • Improved cloud qualities offering better security, scalability, reliability, and performance.
Advanced business capabilities
  • The platform integrates a modern user experience (UX) with embedded machine learning and generative
AI capabilities
  • Supports cross-industry processes with complete end-to-end solutions.
Flexible and extensible
  • Easily extendable using simplified approaches such as side-by-side integration or low-code/no-code methods.
  • Built on a microservices architecture with APIs, enabling seamless composability of apps and workflows for customer engagement across different touchpoints.
Modernized user interface and configuration
  • SAP Sales Cloud Version 2 comes with a modern, user-friendly interface designed to increase productivity.
  • Business Configuration in the traditional SAP Sales Cloud (SAP Cloud for Customer) is no longer available.
  • Configuration is simplified through the Administration Console
Human-centered user experience
  • Designed to be intuitive and anticipate how users think and behave, with principles focused on being human-centered, explainable, and easy to understand.
  • With SAP Sales Cloud Version 2, extending the solution no longer requires PDI developers. A no-code approach allows you to easily integrate and extend functionality using SAP Build, previously known as AppGyver.
  • and mode

Adopt SAP Sales Cloud Version 2 now

Improve the current setup for business and IT teams

For your business users

Expect increased automation and intelligent features throughout your processes, along with a modern user interface and optimized workspaces designed to boost efficiency. The flexibility of the new version allows you to quickly adapt to changing market conditions and scale operations as needed.

For your business users

With continuous innovation, regular updates, and no more quarterly upgrades, SAP Sales Cloud version 2 offers improved flexibility, scalability, higher system availability and better performance. This allows IT to deliver more value to the business.

SAP supports this transition with robust tools, enablement content and services to simplify data migration and ensure a seamless transition process. However, understanding the full potential and benefits of this solution is essential before embarking on your migration journey.

Our CASE STUDIES

Boosting Sales Productivity and Customer Satisfaction in Food Processing Machinery

Upgrading the outdated sales system to enhance sales productivity, improve transparency in cost and profitability, and make the employee onboarding process more efficient.

California Marketplace Boosts Revenue Management with SAP BRIM Implementation

How a leading B2B marketplace optimized revenue management with SAP BRIM

Accurate Data Insights For Efficient Dairy Farm Operations

Reshaping data management and efficiency in Agriculture

Advanced Financial Management with Comprehensive SAP Implementation

Modernizing Operations and Compliance in Enterprise Software

Got questions?

Alexander Kononov
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